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  • Installations
    • Freies Museum-Berlin 2010
    • Stella Tower-NYC 2016
    • Walker Tower-NYC 2016
    • Four Seasons Mies van der Rohe Lobby 2012
    • Schumacker Building-NYC
    • Museum of Contemporary Art- Beijing 2013

Gregg LeFevre

  • Home
  • About
  • Collections
  • Press
  • Contact
  • Installations
    • Freies Museum-Berlin 2010
    • Stella Tower-NYC 2016
    • Walker Tower-NYC 2016
    • Four Seasons Mies van der Rohe Lobby 2012
    • Schumacker Building-NYC
    • Museum of Contemporary Art- Beijing 2013

Apprentice Branding

A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.

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I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.
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